Use headings (H2, H3, etc.) in your content to break the content into sections that make sense semantically.

Use the HTML-formatted headings, instead of just bolding paragraph text.

Use title case for headings. To determine which words to capitalize, editors can use the Capitalize My Title tool set to APA.

Use contextual anchor text for all links, like this example link, rather than leaving links bare, like www.example.com.

If the customer has selected “Secure links only,” then do not use insecure links (http)

Avoid long blocks of text. Each paragraph should be only a few sentences long. One-sentence paragraphs are welcome, especially for creating emphasis.

Customers can select their preference on a sliding scale between bullet points vs. narrative structure.