Formatting for the Web

How to properly format your content for easy reading

Written by Joshua Duvauchelle
Updated over a week ago

Verblio content is written for the web, which means it should be scannable, optimized, and user-friendly.


  • Use headings (H2, H3, etc.) in your content to break the content into sections that make sense semantically.

  • Use the HTML-formatted headings, instead of just bolding paragraph text.

  • Use title case for headings. To determine which words to capitalize, editors can use the Capitalize My Title tool set to APA.


  • Use contextual anchor text for all links, like this example link, rather than leaving links bare, like

  • If the customer has selected “Secure links only,” then do not use insecure links (http)


  • Avoid long blocks of text. Each paragraph should be only a few sentences long. One-sentence paragraphs are welcome, especially for creating emphasis.

  • Customers can select their preference on a sliding scale between bullet points vs. narrative structure.

    • If the preference is closer to the “bullet points” side, include bulleted lists and prioritize succinct copy.

    • If the preference is closer to the “narrative” side, use full, descriptive sentences instead of bulleted lists, but still avoid long blocks of texts without paragraph breaks.

    • If the preference is in the middle, use a mix of both.

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