If you've spent any time as a Verblio customer, you probably know that a request is a pretty significant part of your experience. Our team knows it, too. In fact, we consider requests to be the most important part of your Verblio experience.
Without requests, writers cannot create any content for you. And if you aren't sure how to use request content effectively, you might not receive content anywhere near your expectations.
So, how can you create requests that will attract writers and make sure you receive A+ content?
How to Make Requests (A Brief Overview)
When you first sign up, we’ll collect some basic information about your business and content writing needs. However, in order to start receiving content, you’ll need to create requests.
Here’s the quick refresher on Verblio requests:
Navigate to the Request page to add new requests. You can also edit or delete your requests on this page.
Click the New Request button and choose your desired content type:
Add a title for your request and then use the description field to explain what type of content you’d like to receive. Make sure to give our writers a useful description to ensure that you receive spot-on content.
If you'd like to provide writers with additional resources (we highly recommend this!), either insert links into the request description field or upload PDFs to the request.
Use the Add SEO Requirements fields to request that writers follow your SEO requests including keywords to include in their submission(s), internal links, external links, etc. (Click here to learn more about using this feature.)
Choosing How Many Pieces of Content to Request
In the Verblio platform, you have the option to make specific requests for unique content that you plan on publishing a single piece on or request several pieces on a broader topic or series.
So, which option is right for you, and how does this impact the writing you receive?
By default, your request will be for one single piece of content. In fact, once you purchase a single submission, the request is considered to be 'fulfilled' and is no longer available for writers to work on.
One-time requests are perfect for businesses adhering to editorial calendars or those who are in the practice of coming up with specific titles for their content pieces. You can also use these requests for timely content, such as upcoming events and holidays.
Here are a few examples:
Press release about an upcoming fundraising event
Blog post about various 2018 Easter egg hunts in and around Denver, Colorado
Top 10 Trends in 2018 for Kitchen Cabinet Trends
Keep in mind that writers are more likely to look for guidance on their submission and expect detailed instructions from your request. Outlines, examples, points to cover, and resources to cite are just a few things you can include for the writers. If there's anything you want to make sure our writers include in their writing, make sure to include it in your request.
Multiple Piece Requests
If you want several pieces of content on a broader topic or series, you can tell writers exactly how many articles or pieces of content you're planning to publish on this topic. From 2 pieces to 23 pieces, our writers will have a better understanding of your content needs when they know exactly how many submissions you're expecting on a given topic.
A couple of examples include:
A four-part series summarizing the U.S. Energy Information Administration's 2021 Annual Energy Outlook
Two blog posts evaluating the benefits and drawbacks of live chat customer service for your website.
What Makes a Good Request?
Requests are the main way you communicate your content needs to our writers, and they’re among the first few places our writers look when they’re searching for new customers to write for. As you can probably guess, this means it’s quite important to create top-notch, informative requests. The better the request, the better writing you will receive.
So, how can you ensure that you always create great requests? The answer is in the details! The more detailed and specific your request, the better. Here are just a few of the many things you can include to get our writers up to speed:
Type of content (Do you want a blog post, a press release, or a whitepaper?)
Main topic or theme of the blog post
Major points the submission should make (Heck, you can even provide our writers with a complete outline! Learn how here.)
The audience that will be reading the final content
Examples or resources you’d like the writer to reference or use
SEO keywords (primary, secondary)
Information that writers should NOT include (e.g., don’t cite sources from "Example Company"—they’re my competitor!)
Now It's Your Turn!
While we want you to create requests that make sure you receive content you love, it’s important to remember that any request is better than no request. Without requests, you won’t be able to receive any content at all, so don’t get hung up on entering the perfect requests right away.
So, log in and start creating requests. Our writers are at the ready to start writing.
Need some help narrowing in on what type of requests should be in Verblio? Submit the form below or send an email to [email protected].